Survival Tips for Photographers to Keep Update Adapting Coronavirus Disease (COVID-19)
This global epidemic is a red alarm for the economic structure of a country. All types of businesses are badly infected due to their infirmity throughout the globe.
The photography business is one of them that worstly affected by COVID 19. So, after lots of research here I bring some essential survival tips to sustain your photography business & take the best preparation to fight against COVID 19 to make future profits.
Are you worried about how to survive your photography business? Dive to the article to get some amazing survival tips that can help you to exist in this hard time. There are the best survival tips for photographers to keep update adapting coronavirus disease (COVID-19)
The first step to win this unexpected situation is to keep confidence. If you can strong & keep some patience many more opportunities are waiting for you.
This year is basically for survival. So, don’t be frustrated. Give some time to yourself on improving your skills so that after the situation becomes normal you can create a blast.
Your skill & dedication is the best weapon to survive your photography business. So, work with your skill confidently.
You can certainly overcome the situation with the magic of your hands. This is a short time crisis so plan for your long term goal.
Concentrate On Networking
It is essential to connect with potential clients. Social platforms such as Facebook, Linkedin, etc a very good opportunity to connect with various people & grow your network. Due to the current lockdown situation, most of the people are becoming idle & robustly use the social platform. You should make the best use of this platform by sharing your best photography & connecting with people who love photography.
Join various photography groups & share your works there. You should attach some photography tips to attract the audience to your photography.
Besides, you can stay connected with your old clients. So, use your time to make new connections to get new product photography clients easily.
Take Online Photography Course
You can now change your business plan. Your right decision is the key to survive your business successfully.
You need an alternative source of income to recover this loss. So, it is wise to arrange an online photography course on Youtube or your website.
You can offer some free courses with some paid ones. So, that you can get engagement & also a good amount of money to survive your business.
Besides, it keeps you busy. That is most important to make you confident & fresh. This type of lockdown life is dangerous for creative people.
They easily become suffocated in homes. So, it, urgent for your mental health to keep busy with some productive work and learn about the latest photography poses. When you offer some free photography courses it also helps you to spread your photography business name to the target audience.
You know content is the heart of your business. If you can create informative & helpful content that can save your business.
An SEO optimized content is fundamental to reach your audience easily. You can now start blogging about photography with essential photography tips & tricks.
You can learn SEO to rank your content. It is a good indirect way of marketing your business. With informative content, you can strategically promote the services that help you to get new clients. So, start to write your own photography blog that helps to get new orders & new clients.
Take Indoor Session
These lockdown periods you can take some indoor sessions with protection equipment. If you can manage some neighbor that loves to take some indoor shots to make their boring time enjoyable then you can attend the indoor session.
Besides, lots of people have a special day but can’t celebrate it due to COVID 19. They will be happy to have you indoor photoshoots to capture their special moments.
So, the first step is to manage some protective equipment & ready to take some indoor sessions. In addition, you can also do some indoor sessions at your own home to practice your skills.
You can share your lockdown photoshoots at social media that can make others tempted to capture their leisure time & have some fun.
This is a good way to make people’s boring time enjoyable. Aside from this online shopping is increasing rapidly. There are lots of e-commerce companies launching in the market to use this pandemic situation to grow their business.
They are highly needed product photographers. So, you can easily do indoor photoshoots to do product photography (i.e: jewelry photography). This is a good way to earn income in this worst time.
So, try to communicate with new E-commerce entrepreneurs. It will be lucrative for your business.
But there is some region where you need to take permission to go outside. So, according to your region rules & regulations, you can apply these steps. If you can’t manage permission then skip it.
Don’t Be Panic
As this lockdown period decreases a lot of orders & brings a huge loss it’s natural to get panic. But this is the time you need to be stronger.
Because you are not alone. All the best photographers are facing these issues & don’t get any new sessions ordered. So, don’t think you are losing the race. Everyone is struggling to hold his business.
You need to keep patience & mental strength to make a proper plan to recover this loss. Now the question is about survival not profits.
So, focus on minimal earning so that you can survive your photography business. Always think positive & do some exercise & hope for the best. It will help you to avoid stress & you won’t be panicked.
Your smart move will help you to win this war. Read your favorite books, watch movies to keep yourself busy to avoid a panic attack.
For your busy work schedule, you don’t have enough time to update your portfolio. This is the best time to organize your website with your best photography work.
Find out your best work & upload it in your portfolio.
A standard & professional portfolio will help you to get engagement & new clients easily. It will create an impressive first impression.
So, after lockdown people definitely remind you of your name & call you for taking their session.
Besides attaching your best shot, try to give some relevant descriptions & stories that relate to the shots. This type of story will help you to get engagement quickly.
Aside from this, you need to make your presentation simple, stylish & cool. So, you should ensure that you present the work in a standard way that can impress the audience.
Set New Objectives & Target
You need to change your business objective & target to recover the pandemic situation. Now plan for a new strategy & marketing plan to survive your photography business. Your target should be to catch bulk orders to recover your loss.
So, you can offer some discounts to attract clients. A discount is an easy way to get bulk orders. Besides, reduce the photography package prices to survive your business.
Now the target is not generating profits. It is now challenging to make your photography business sustainable.
Focus on digital marketing. COVID 19 feels the emergency of social distancing & makes us rely on the online platform. So, digital marketing will be more fruitful than physical marketing. Because maximum people are used to depending on a web platform. They will find all types of services online. So, do digital marketing & SEO to catch orders when everything will be fine.
You can arrange a sale on your website or social platform. It is a very good opportunity to sell your previous photoshoots online.
Offer some discount on your images & start selling your photo virtually. It will be a good source of income.
Collect all of your previous best photoshoot & you can also sell the images on various websites such as Freepik, etc.
When people buy your images that also do indirect marketing about your photography business.
So, now you can think about how to manage potential clients to sell your images? It’s very simple. You can just do some digital marketing, google ads, or facebooks ads to reach your target clients. It will bring a huge sale.
Your old shots are a blessing to survive the existence of your photography business. So, make the best use of your unused photo.
Work On Your Brand
It is a very important thing that the best photography business will be sustained in this worst situation. After the lockdown situation, the competition will be increased rapidly.
It will be tough & challenging to hold your business position. So, it is better to improve your services to sustain in the competitive business globe.
Try to ensure better services & contact with your previous clients. Ask them to give feedback & suggestions about your services. According to clients’ feedback, you need to improve your services. Add new features, offers & strategies to grab clients. Decrease the delivery time so that people feel interested to take your services.
Modify your brand motto, guidelines & materials to make it more engaging & attractive. Use this time to find a perfect motto that helps the client rely on you.
Add descriptions that truly represent your services & focus on amazing customer services to remove client confusion. Your material should highlight the customers’ needs & focus on that customer is the highest priority. In this lockdown, time utilizes your idle time to re-generate your website content to derive perfect content.
Invest On Photo Editing
Though photography business is badly harmed due to COVID19 but the need for Photo Editing Services is not decreased. Due to increasing E-commerce shops, the need for photo editing is increasing rapidly. So, you can invest in popular photo editing services.
As you have some old clients & networking with target clients you can easily offer photo editing services. The people who need photography definitely need photo editing. So, it is a good opportunity to invest in the photo editing business to make some extra income.
Besides, you can learn photoshop services. You can edit photos online so it won’t need to go outside. Utilize your quarantine days to learn photo editing services. You can edit your own photos & make it lucrative. Perfect editing can transform your images into an eye-catchy one. So, you can easily sell it.
Also, photo editing services help your photography business to be a complete solution for many people. This type of versatility is the precondition to survive your photography business in this tough time.
So, try to improve your skill & learn professional editing. As much skill, you can gain the probability of survival is also increasing simultaneously. Though your photography session keeps shut down for a year photo editing will help you to survive in this hard time. So, try to be versatile & update with customers’ needs. A business can only survive in a hard situation if you can be strategic, smart & updated with customer’s demand.
I know now the time is frustrating & frightening due to COVID 19. But as far as you are smart, updated & strategic COVID 19 can’t ruin your photography business.
Utilize your idle time properly & invest time to betterment your business policy. Your effort, the strategy can make your photography business sustainable. Follow my guidelines & survival tips so you can hopefully recover from your loss & successfully win this struggle. This time is really worst so there is no alternative to keep patience.
I hope the world will cure soon & get rid of this pandemic. Till then As a photographer, your survival is the main thing. So, don’t be afraid of the COVID 19 outbreak, keep the courage to fight against it.