Real estate photography is a business first, and the next is photography. It is a well-known fact that marketing efforts take much longer in this case.
The first step to get the answer to the question “how to find real estate photography client” is doing lead generation. Then you need to look for returning customers. Except for the above methods, many other techniques are out there, such as networking, making brochures, flyers, and to name a few. What should be your focus point to find your real estate photography client? In this article, I am going to outline a few marketing strategies so that you can find your real estate, photography client.
9 Effective Tips in Finding Real Estate Photography Client
The thumb rule of finding a client for any business is quite similar. And the rules of finding a real estate photography client are also no exception. I will discuss the basic rules which are not complicated enough in executing.
9. Look for a Known Realtor
It is always a wise decision to look for a person whom you know well. Or the person is perceived by your family or friends. Working with a stranger is always a risky decision. As you are looking for a real estate photography client so it would be best if the person comes from your known boundaries. Many Realtors are out there who maintain a good relationship with their customers. If you are buying or selling your home with an agent, you probably feel comfortable communicating with them and querying if they can help you. If you have not bought a home or sold or have moved out recently and have not found an agent in your new place, talk to family and friends around you. Find out who knows a friendly agent with whom you can contact.
8. Reference is a Great Way to Grow Your Business
You might have heard this saying – “Word of Mouth.” All your marketing efforts should still be made following this saying. You won’t believe it, many photography businesses depend on this saying. Firstly, you can start your process with family and friends. Tell them to refer your photography business to any of their known marketing agents. Request your friends to put your visiting card on their office notice board. Even you can talk about your business in a general conversation that might help you to let the ball roll on the ground. You also need to be well-prepared for your business.
You have to have a social page to improve your online presence. The page has to be much shiny and functional. You can create your social page either on Facebook, Twitter, or Instagram; it depends on your choice. It would be best if you own a website where you can show your portfolio, reviews, testimonials, and contact information. But remember, you have to be much active on social platforms. If people want to learn about your business criteria and you don’t share your information on time, they will turn their faces from you. And finally, you have no other option to capture a few awesome photos and share them on your social platforms. In the end, people will show interest in your photography business if only your photos are eye-catchy.
7. Do Research & Make Influential Social Ads
Successful photographers are well aware of the secret of finding real estate photography clients. They promote themselves to different social media platforms. If you have lots of followers, the chance of getting a client increases, generally free posts don’t reach too many people. The only way to make your video viral without any cost is “word of mouth.” The better way of getting promoted is through paid ads. But there also you need to be tactful. If you set up your Facebook ads wrongly, a lot of money will be wasted, and you will not get any fruitful results. So, before going for paid ads, it would be best if you study your audience.
First of all, you need to target any specific audience. Make sure you have chosen a glorious front cover for your ads. Choose something amazing photograph so that the audience feels to send you a message. Another excellent way of getting a client is creating something unique so that people share your post, and thus your post will get viral. Be noted; you will not find anyone who will share common real estate photos. People will share a post when it is unique and different from all other posts. People usually like drone footage or a twilight house. If any real estate agent finds interest in your photos, they will contact you, and you need to respond to them without making a delay.
6. Generate Network
The more network you will create; you will have more chance of getting a real estate client. At the initial stage, all business owners scuffle to get their first customers; you are not alone. And they create a network with other business owners. You will wonder to know, every hour, every week, every day, and in every city of the world, business owners are doing business meetings. You must need to attend those meetings. Get your business cards ready as well as flyers too.
Other business owners are also trying to boost up their business. Business owners of other areas are also broad-minded, ready to cooperate. While introducing yourself to them, be friendly and nice while giving a brief introduction to them. You can contact the organizers, too, to learn whether any real estate business owner is attending the meeting or not. If any real estate owner is visiting, go and talk to them politely. After all, every business owner is attending the conference to find new opportunities. Generally, you have to search for the meeting place and time in the goggle. You also can sign up for related websites from where you will get meeting information. Be reminded, all these meetings are free, and any signup cost is unnecessary. Some sessions may require RSVP.
5. Print out the Flyers
A straightforward way to present yourself to find a real estate photography client is always beneficial. And it will be a wise decision if you take a few prints out of your flyers and send them to several real estate owners. Hire a designer who can make unique flyers for you and share printout of those flyers. Below are a few tips to share your flyers:
- Bring a printout of your flyers to the real estate office. Either you can keep them in the reception so that the owner can get the flyers from there. Follow this process if you can’t make an appointment with the real estate owner.
- You can use the mailing address to share your flyers.
- Make a quick discussion with the real estate agent. Either it could be in an open house or could be in a crowded place. Hand over your flyers to the agent.
4. Show Your Photographs in Person
Many professional photographers stated this tip works best to find their real estate photography clients. However, to become successful with this tip, you need to be a good speaker and should have the ability to convince other people through your discussion. Here the thumb rule is almost similar to point # 7. Get an appointment with an agent, or you can visit directly to their office. Ask the agent whether you can make some presentations along with a few decision-makers of the organization.
Your presentation has to be as attractive as possible. And make sure you are offering an excellent dealing option to the agent. Also, be noted, you may not get more than 5 – 15 minutes to present yourself to the office staff and agent. So, your full presentation needs to be completed within this time. Make sure you have done enough practice to complete your presentation within the given timeline. You can bring a printout of your presentation. Also, showing graphs or videos or portfolios will be a great idea to attract your clients.
3. Generate a fruitful E-mail Marketing Movement
A great E-mail marketing campaign will lead you to clients directly. Visit different real estate websites and collect the e-mail address of real estate companies. Initially, you can send e-mail to 20 – 50 companies. Remember not to use general wordings. If you do so, the mail reader will treat you as faceless junk and will not show any interest in reading the e-mail. Use a few of your best photographs to let them understand you are a real estate photographer, and you are a local guy from their state. While collecting the e-mails, search for those real estate agents who don’t have good images on their website, and your stunning photographs can stand out as the best.
Another attractive way of getting the attraction from a real estate agent is to offer a free first photoshoot session. This way, you can fill up your portfolio too. But while selecting agents for your free first photoshoot session, because some fraud agents are out there who can take advantage of your offer. Also, it is advisable not to offer a free photoshoot session to everyone if you are an owner of a significant portfolio already.
2. Do SEO of Your Website
The full abbreviation of SEO is Search Engine Optimization. Following this process, you can get a higher rank in Google as well as other search engines. Now you may think, why do I need to do SEO for my website? Because through SEO, you can quickly get your website ranked in the search engine. And higher the rank is, getting a client will be higher. What steps can you follow to do SEO?
- Make the optimization of your website.
- Build links.
Do you think it is an easy process, right? But the fact is, it is not an easy task. It may take a day, months even years to get the rank in google. Be sure you are not creating spammy backlinks to your website. Effective content and backlink from reputed sites will give you a higher rank on google. Besides, you can hire an SEO professional to do SEO for your website, obviously if you have enough budget. Don’t choose a fake professional who uses a black hat SEO strategy; unfortunately, google bot will quickly recognize the links, and in the end, you will get a penalty. Look for an SEO professional who works following a white hat SEO strategy.
1. Subscribe in the Local Working Directories
Local directories are another great way to find real estate, photography clients. The best local directories give priority to the client. A potential customer always looks for a good photographer in the local directories. Do some research to learn about the competition in the local directories. Know about the rules of getting the rank and follow them to make it to the highest position. If you wish to go with paid membership options for a few months to see how the process works, you can do so.
The truth is that your membership cost for a few months may be covered with a long-term single client. As I stated earlier, different local directories follow different procedures to give your profile rank. Based on the rules and regulations, you need to make your profile. If your profile did anything beyond rules and regulations, you might get blocked by the directories admin. Intently learn about the rules and regulations of local directories. Don’t hesitate to contact the support section if you have any queries. In the end, everyone in the local directories is there to do business.
Following the above tips, I believe you have gathered ideas on “how to find real estate photography clients.” Also, I believe all the above points are useful to get a real estate photography client. But you have to make sure; your captured images are charming and attractive. If those images are under par, no real estate agent will show interest in hiring you. Your pictures should talk about your skill and experience.
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